When we begin to create an effective online presence, website design will need the most attention and there are several best practices to follow to ensure that the website will be successful and achieve its goals, related with accessibility, user experience or security.

A priority of the website design process is the user-centered design, as it's crucial to understand who will use the website and thus be succeeded. This will be the website's target audience and their needs must be taken into consideration to create a website that will be intuitive and easy to navigate. This implies conducting user research, creating user personas, and designing with empathy to ensure that the new website will meet the needs of its audience.

In today's world, there is plenty of devices and screen sizes available for users to browse the internet and it's crucial to create a website that can adjust and fit into various screen sizes and devices seamlessly, without losing information or accessibility, providing always a smooth and consistent user experience. Without this adaptation, users may encounter difficulties accessing website content, which can negatively affect their perception of the website and, therefore, the organization.

As the internet is such an important resource in many aspects of life, it's very important to ensure that the entire website is accessible to all users, including those with disabilities or specific characteristics. There are accessibility guidelines that must be used when developing a website to make sure that your website is usable by everyone the best possible way. 

Website performance optimization, such as website speed and load times, is crucial to ensure that your website loads quickly and efficiently, improving user experience and search engine results.
Following these best practices for website design can significantly improve user experience,  leading then to a more successful online presence.